Arts for All Appeal

Arts Centre Melbourne exists to enrich the lives of all Victorians culturally, educationally, socially and economically. For us, that means bringing people together to share in remarkable experiences.

Nearly 40 years after first opening our doors, we have much to be proud of.

We’re Australia’s biggest and busiest centre with the very best theatres in the country. Our prestigious Resident Companies, major hirers and the best international performing arts companies present their work on our stages and we engage a diversity of audiences in programming that transforms lives.

As we look to an exciting future, we’re not resting on our laurels. So, I’m delighted to present Arts Centre Melbourne’s Strategic Plan: Looking to 2027, mapping out our plan for achievable and sustainable success.

The plan reflects our ambitions for: long-term financial and environmental sustainability; cementing Melbourne’s national competitive advantage and international positioning; playing a key role as an attractor of cultural tourism; supporting a thriving creative industry; and providing opportunities for everyone to engage in the arts.

The 2027 horizon was consciously chosen to align with the reimagining of Arts Centre Melbourne, our ambitious masterplan for the redevelopment and long-term future of our iconic venues, and the broader transformation of the Melbourne Arts Precinct.

We’ve considered the demographic, social and cultural trends for the next decade in developing our plan: from artificial intelligence and the ageing population to the growing importance of local connections within a global context.

We were also mindful that our future will not be tied to a physical place thanks to our online presence and virtual reality opportunities. The plan is underpinned by our statutory purpose to enrich the lives of all Victorians, and the responsibility to constantly welcome a changing community, through the lens of our vision:

To Create, Connect and Enrich.

The plan is structured around our five strategic priorities:

  • People
  • Performing Arts
  • Customer Focused
  • Custodianship
  • Business Excellence

The “Why?” behind each strategic priority will provide an important guiding light through the coming years of Reimagining Arts Centre Melbourne and the associated design, construction/disruption and reopening activities. Our future will be financially and environmentally sustainable, locally and globally connected and, as always, delivered by a team that is the very best at what it does.

We look forward to you joining us on this journey.

Claire Spencer
Chief Executive Officer

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